SGS.com
I was hired to determine the content strategy for a new sgs.com (launched November 2011) and define functional requirements for the new site from a B2B content perspective.
Over the course of six months, I worked with key business stakeholders in ten different countries to create an inventory of existing content (online and offline), assess that [...]
JohnTylerWines.com
***Please note: This site has since changed hosting and direction. I have lost the original content strategy, structure, and social interactivity.***
Consult owner/operators of a historic California winery to create and manage their online presence and to generate sales though their website. Coach on personal brand and voice. Created visual identity and social media marketing strategy. [...]
ClimbingAndRunning.com
Last year, I consulted with Mitch Lewis to help him create his personal, socially-integrated, blog site: ClimbingAndRunning.com.
He wanted to develop an authentic voice and start to tell his story of 7and7 (running seven marathons on seven continents and climbing the highest peak on each continent).
I worked with Mitch to teach him the skills required to [...]
Intuit
I met David Reed on the Healdsburg Plaza last year when I was interviewing locals for my local favourites column at HealdsburgMagazine.com. I explained what I was doing—or trying to do. I explained who I was.
One day at the end of August, an email arrived in my inbox: “Do you know somebody who might want [...]
The Healdsburg Map Project
In 2008, I started an online community magazine in an effort to answer questions I was getting from guests at my vacation rentals. I named my project Healdsburg Magazine: A local perspective. I called on a few fellow bloggers about repurposing their content to while I tried to figure out a revenue stream for the [...]
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